In a groundbreaking move, Corona Cero has officially become the global beer sponsor of the World Surf League (WSL), marking the first-ever partnership of its kind in the league’s history. This four-year agreement builds on an existing eight-year relationship with the alcoholic counterpart, Corona, and aims to enhance the experience for athletes and fans alike.
Key Takeaways
- First Global No-Alcohol Beer Partnership: This is the WSL’s inaugural partnership with a no-alcohol beer brand.
- Launch Event: The partnership kicks off with the MEO Rip Curl Pro in Portugal on March 15, 2025.
- Relaxation Clause: All WSL athletes will benefit from a Relaxation Clause, ensuring they have time to unwind.
- Enhanced Fan Experience: The partnership will include immersive activations and digital content at WSL events.
A New Era for WSL
The partnership with Corona Cero is a significant step for the WSL, aligning with the growing trend of health-conscious choices among consumers. As surfing continues to evolve as a sport and lifestyle, this collaboration emphasizes the importance of balance and relaxation, core values that resonate with both the surfing community and the Corona brand.
Clarissa Pantoja, Global VP of Corona, stated, "Surfing is more than just a sport—it’s a lifestyle that embraces balance, nature, and the importance of unwinding. This partnership provides more choices for athletes and fans at events, enhancing moments of relaxation and enjoyment for everyone involved."
Partnership Details
- Duration: The partnership spans four years, reinforcing Corona Cero’s commitment to moderation and celebration.
- Event Integration: Corona Cero will be featured prominently at most WSL premier events, including broadcast innovations and digital content.
- Relaxation Clause: This unique clause ensures that athletes like Gabriel Medina and Tatiana Weston Webb have dedicated time to relax, promoting mental well-being in a high-pressure environment.
Looking Ahead
As the WSL prepares for the 2025 season, fans can expect to see Corona Cero integrated into various events, enhancing the overall experience. The partnership not only aims to provide a refreshing alternative for fans but also aligns with the league’s commitment to sustainability and community engagement.
Ryan Crosby, CEO of WSL, expressed enthusiasm about the partnership, stating, "We’re thrilled to expand our long-standing global relationship with the Corona brand and to welcome Corona Cero to the WSL. Together we share a passion for the beach, adventure, and sustainability."
This partnership is set to redefine how brands engage with sports, particularly in promoting healthier lifestyle choices while still celebrating the joy of community and competition. Stay tuned for more updates as Corona Cero brings this partnership to life throughout the upcoming WSL season.
Sources
- Corona Cero Becomes the Official Global Beer Sponsor of the World Surf League (WSL) in a Landmark Partnership™, Business Wire.
- Anheuser-Busch InBev lines up World Surf League partnership for Corona Cero, Global Drinks Intel.
- Corona Cero Secures Landmark Global WSL Sponsorship After Record Growth, Stock Titan.
- Spotlight On Sponsors: World Surfing League Locks In World-First Alcohol Free Beer Sponsor, B&T.
- Corona Cero Becomes the Official Global Beer Sponsor of the World Surf League (WSL) in a Landmark Partnership™ | Region, Eagle-Tribune.
