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Exciting Developments in the World Surf League: New Sponsorships and Events

The World Surf League (WSL) is making waves with exciting new sponsorships and events that promise to enhance the surfing experience for athletes and fans alike. Hydralyte has extended its partnership with WSL for two more years, while the inaugural Phillip Island Pro is set to determine the Asia Pacific representatives for the 2025 Challenger Series.

Key Takeaways

  • Hydralyte extends its sponsorship of WSL for 2025 and 2026.
  • The Phillip Island Pro will take place from March 17-22, 2025.
  • The event will decide Asia Pacific’s Challenger Series representatives.
  • Hydralyte will integrate mental health programs into its partnership.

Hydralyte’s Extended Partnership

Hydralyte, a leader in oral rehydration solutions, has renewed its partnership with the WSL, extending their collaboration into 2025 and 2026. This partnership will see Hydralyte actively involved in several key events on the Australian Championship Tour, including:

  • Bells Beach
  • Snapper Rocks
  • Margaret River
  • Bioglan Bells Beach Longboard Classic

In addition to event sponsorship, Hydralyte will collaborate with WSL and OneWave to promote mental health awareness through school programs in the Bells Beach area and the Gold Coast. The goal is to deliver 16 programs in local schools, equipping students with essential mental health tools.

OneWave Fluro Friday Event

As part of the partnership, Hydralyte will support the OneWave Fluro Friday event during the 2025 Gold Coast Pro. This initiative aims to raise awareness about mental health and reduce stigma, encouraging participants to embrace their individuality and “free the funk.”

WSL APAC President Andrew Stark expressed enthusiasm about the partnership, highlighting its positive impact over the past two years and the potential for future collaboration.

The Inaugural Phillip Island Pro

The Phillip Island Pro is set to be a significant event in the surfing calendar, taking place from March 17-22, 2025. This Qualifying Series (QS) 3000 event will determine the Asia Pacific representatives for the 2025 Challenger Series, which is crucial for surfers aiming to qualify for the elite Championship Tour in 2026.

Key details about the Phillip Island Pro include:

  • Location: Cape Woolamai, Bass Coast, Victoria
  • Participants: Competitors from over 10 countries
  • Challenger Series Spots: 7 men and 4 women from Australia/Oceania; 5 men and 3 women from Asia

The event is expected to attract a large audience, showcasing Phillip Island’s world-class waves and providing a platform for emerging talent.

Economic Impact and Community Engagement

The Phillip Island Pro is not just a surfing competition; it is also poised to deliver significant economic benefits to the Bass Coast region. Local officials have emphasized the importance of this event in promoting Victoria as a premier surfing destination, enhancing tourism, and supporting local businesses.

Minister for Tourism, Sport and Major Events, Steve Dimopoulos, noted that the event will showcase Victoria’s surfing culture while providing opportunities for the next generation of surfers to pursue their dreams.

Conclusion

With Hydralyte’s renewed commitment and the introduction of the Phillip Island Pro, the WSL is set to elevate the surfing experience for athletes and fans. These developments not only enhance the competitive landscape but also promote mental health awareness and community engagement, ensuring a bright future for the sport.

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