A new surf shop, Jetty, is set to open its doors in Long Branch, New Jersey, this summer, just in time for Memorial Day. The 3,400-square-foot store will be located at Pier Village, expanding the brand’s presence from its flagship store in Manahawkin. This new location aims to serve both locals and visitors, enhancing the vibrant surf culture along the Jersey Shore.
Key Takeaways
- Jetty’s new store will open in late May 2025 at Pier Village, Long Branch.
- The shop will feature eco-minded apparel and local surfboard shapers.
- This expansion marks Jetty’s second retail location, following their successful Manahawkin store.
- The store aims to create a community hub for surfers and beachgoers.
Jetty’s Expansion Plans
Jetty, a well-known East Coast surf brand, is making significant strides in expanding its retail footprint. The new store at Pier Village will be the brand’s second location, following the success of its flagship store in Manahawkin, which opened three years ago.
The decision to open in Long Branch was influenced by the area’s rich surf history and vibrant community. John Clifford, Jetty’s partner and chief brand officer, expressed excitement about reaching a new customer base in a bustling seaside community.
What to Expect at the New Store
The new Jetty store will offer:
- A full collection of eco-friendly apparel for men, women, and children.
- A selection of surfboards and accessories from leading brands.
- A space designed to celebrate surf culture and community engagement.
The store aims to be more than just a retail space; it will serve as a gathering spot for surfers, locals, and tourists alike. Jetty plans to host events and initiatives that promote surfing and coastal living throughout the year.
The Importance of Surf Shops
In an era where online shopping dominates, surf shops like Jetty play a crucial role in the surfing community. They serve as:
- Information centers for surf-related knowledge.
- Supply depots for essential gear and equipment.
- Community hubs where surfers can connect and share experiences.
As noted by surf culture icons, surf shops are often seen as temples of stoke, where the spirit of surfing is celebrated and nurtured. Jetty’s new location aims to embody this spirit, providing a space for the surf community to thrive.
Conclusion
The opening of Jetty’s new surf shop in Long Branch is a significant development for the local surf culture and the broader New Jersey community. With its focus on eco-friendly products and community engagement, Jetty is poised to become a beloved destination for surfers and beachgoers alike. As the summer approaches, anticipation builds for what this new store will bring to the Jersey Shore.
