Neutrogena, a leader in skincare, has officially partnered with the World Surf League (WSL) for the 2025 season, becoming the official suncare partner. This collaboration aims to promote sun safety among surfers, fans, and beachgoers across various WSL events, including the Championship Tour.
Key Takeaways
- Neutrogena is the official suncare partner for the 2025 World Surf League season.
- The partnership focuses on promoting sun safety and education.
- Championship Tour surfers Caroline Marks and Kanoa Igarashi are named Neutrogena’s first surf ambassadors.
- Neutrogena will feature "UV Reports" during WSL broadcasts and offer product availability at select events.
- The brand will also support WSL Rising Tides, an initiative for aspiring young surfers.
A Sun-Safe Partnership for the Waves
The partnership, announced on February 19, 2025, designates Neutrogena as the official Suncare Partner for the 2025 Championship Tour, starting with the Lexus Pipe Pro Presented by YETI. The collaboration will extend to the Trestles Pro and the US Open of Surfing, underscoring a shared commitment to sun safety.
Throughout the year, Neutrogena and the WSL will work together to encourage the adoption of sun-safe habits and highlight the importance of sunscreen use. Fans attending events can anticipate engaging activations, and Neutrogena’s Beach Defense™ Sunscreen will be available for purchase at the Trestles Pro and US Open of Surfing. For those watching globally, the WSL broadcast will feature "Neutrogena UV Reports" during live competitions.
Introducing Neutrogena’s Surf Ambassadors
Adding to the excitement, Neutrogena has appointed decorated Championship Tour surfers Caroline Marks and Kanoa Igarashi as its first-ever surf ambassadors. Marks and Igarashi will collaborate with Neutrogena throughout the 2025 season, engaging fans and championing sun-safe practices.
"Sunscreen is a big part of my everyday routine," said Caroline Marks. "Neutrogena perfectly fits my lifestyle so well, and having this platform and partnering with them I can really share how important sun safety is."
Kanoa Igarashi echoed this sentiment, stating, "It’s really cool that Neutrogena’s supporting surfing and supporting the WSL. It’s really important to protect ourselves from the sun. It’s something my mom drilled in my brain since I was a young kid. I’m really happy to be partnering with Neutrogena who share that same message and importance of sun protection."
Elevating Sun Safety in Surfing Culture
Cherie Cohen, WSL Chief Revenue Officer, expressed enthusiasm for the partnership, noting, "Neutrogena is an iconic brand and its sun care products are beach and surfing essentials. Together we can highlight the importance of being sun-safe for surf fans and athletes alike."
Fernando Souza, Senior Director of Marketing for Neutrogena Sun, highlighted the need for increased awareness, stating, "Thirty-four percent of Americans admit that they rarely or never wear sunscreen. Neutrogena is proud to support the World Surf League’s efforts in educating athletes and surf fans alike on the importance of practicing sun safe habits."
Supporting the Next Generation
As part of this collaboration, Neutrogena will also lend its support to WSL Rising Tides, a program dedicated to inspiring the next generation of surfers. By connecting young surfers with their heroes, Neutrogena and WSL Rising Tides aim to foster meaningful connections both in and out of the water. Participants will receive Neutrogena’s Beach Defense sunscreen, a water-resistant formula designed for beach conditions.
Sources
- Neutrogena Joins Forces with World Surf League as an Official Suncare Partner, World Surf League.
