Neutrogena Partners with World Surf League for Sun Safety
Neutrogena has officially joined forces with the World Surf League (WSL) as the official Suncare Partner for the 2025 season. This collaboration aims to promote sun safety awareness among surfers, fans, and beachgoers throughout the year. The partnership kicks off with the Lexus Pipe Pro Presented by YETI and will extend to the Trestles Pro and the US Open of Surfing.
Key Takeaways
- Neutrogena named Official Suncare Partner of the WSL for the 2025 season.
- Partnership focuses on promoting sun safety and sunscreen use.
- Caroline Marks and Kanoa Igarashi announced as Neutrogena’s first surf ambassadors.
- Neutrogena Beach Defense™ Sunscreen will be available at select events.
- "Neutrogena UV Reports" to be featured during live WSL broadcasts.
- Neutrogena will support the WSL Rising Tides program.
Promoting Sun Safety on and off the Waves
Neutrogena’s commitment to sun safety will be evident through various initiatives during the WSL events. Fans attending the Trestles Pro and US Open of Surfing will have opportunities to engage with Neutrogena through on-site activations and purchase Neutrogena Beach Defense™ Sunscreen. For those watching globally, the WSL broadcast will incorporate "Neutrogena UV Reports," providing valuable sun safety information.
Introducing Surf Ambassadors
Adding to the excitement, Neutrogena has appointed decorated Championship Tour surfers Caroline Marks and Kanoa Igarashi as its first-ever surf ambassadors. Both athletes expressed enthusiasm for the partnership, highlighting the importance of sunscreen in their daily routines and Neutrogena’s alignment with their values. Marks emphasized sharing the importance of sun safety, while Igarashi noted his mother’s early lessons on sun protection, finding a kindred spirit in Neutrogena’s message.
A Shared Commitment to Health
Cherie Cohen, WSL Chief Revenue Officer, stated that Neutrogena’s iconic status and essential sun care products make them a natural fit for the surfing community. The collaboration aims to educate both surf fans and athletes on the importance of sun-safe practices. Fernando Souza, Senior Director of Marketing for Neutrogena Sun, pointed out that a significant percentage of Americans rarely use sunscreen, underscoring the need for such educational efforts.
Supporting the Next Generation
Beyond the professional tour, Neutrogena will also lend its support to WSL Rising Tides, a program dedicated to inspiring young surfers. By facilitating connections between aspiring surfers and their heroes, Neutrogena and WSL Rising Tides aim to foster positive experiences both in and out of the water. Participants in the Rising Tides program will receive Neutrogena’s Beach Defense sunscreen, known for its water-resistant and beach-strength formula.
Sources
- Neutrogena Joins Forces with World Surf League as an Official Suncare Partner, World Surf League.
