The World Surf League (WSL) has announced a series of groundbreaking sponsorships and changes for the upcoming 2025 Championship Tour. Among the highlights is a landmark partnership with Corona Cero, marking the first-ever global no-alcohol beer sponsorship in the league’s history. This collaboration aims to enhance the experience for athletes and fans alike, promoting a culture of relaxation and celebration.
Key Takeaways
- New Partnerships: Corona Cero becomes the official global beer sponsor, alongside major partnerships with Lexus and ESPN.
- Innovative Broadcasts: Expanded coverage on ESPN+ and Disney+ will bring live events to a wider audience.
- Athlete Wellbeing: Introduction of a Relaxation Clause in athlete contracts to ensure downtime for competitors.
Landmark Partnership With Corona Cero
The WSL has entered a four-year partnership with Corona Cero, the no-alcohol beer brand, which will kick off at the MEO Rip Curl Pro in Portugal. This partnership builds on an existing eight-year relationship with Corona and aims to provide more choices for fans and athletes, aligning with the laid-back spirit of surfing.
- Relaxation Clause: All WSL athletes will benefit from a Relaxation Clause in their contracts, ensuring they have dedicated time to unwind.
- Event Integration: Corona Cero will be featured prominently at WSL events, enhancing the overall experience with immersive activations and digital content.
Expanded Broadcast Coverage
The 2025 Championship Tour will see an expanded broadcast lineup, significantly increasing accessibility for fans worldwide. Key highlights include:
- ESPN+ and Disney+: Live coverage of all 2025 CT competitions will be available on ESPN+ in the U.S. and Disney+ in Latin America and the Caribbean.
- Highlight Shows: The WSL Inside Pro Surfing highlight show will return to ESPN2, providing fans with in-depth coverage of the season.
- Global Reach: Partnerships with GLOBO, Channel 7, and Fox Sports Australia will ensure fans in Brazil and Australia can enjoy the action.
Major Partnerships with Lexus and ESPN
In addition to the partnership with Corona Cero, the WSL has secured significant collaborations with Lexus and ESPN, enhancing the league’s profile and operational capabilities.
- Lexus Partnership: Lexus will serve as the title partner for five major events in 2025, including the WSL Awards and the US Open of Surfing.
- Technological Innovations: The partnership with Amazon will improve onsite connectivity for fans, enhancing the overall event experience.
Focus on Sustainability and Community Engagement
The WSL continues to prioritize sustainability and community engagement through its partnerships. Notable initiatives include:
- YETI’s Commitment: YETI remains a Global Sustainability Partner, integrating eco-friendly practices into its operations.
- Body Glove’s Rising Tides Program: This initiative aims to empower young girls in local communities through surfing, reinforcing the WSL’s commitment to social responsibility.
Conclusion
The 2025 Championship Tour promises to be a historic season for the World Surf League, with innovative partnerships and a focus on athlete wellbeing and sustainability. Fans can look forward to an exciting lineup of events, enhanced viewing experiences, and a celebration of the sport’s vibrant culture. Stay tuned for more updates as the season approaches!
Sources
- Corona Cero Becomes the Official Global Beer Sponsor of the World Surf League (WSL) in a Landmark Partnership™, Business Wire.
- Corona Cero Secures Landmark Global WSL Sponsorship After Record Growth, Stock Titan.
- World Surf League Lands Major Partnerships with Lexus and ESPN/Disney+, Shop Eat Surf Outdoor.
- ESPN and World Surf League Expand 2025 Championship Tour Coverage to ESPN+ in the U.S. and Disney+ in Latin America and the Caribbean, ESPN Press Room.
