North Texas is gearing up for a significant new attraction with the groundbreaking of Cannon Beach, a $200 million surf and adventure resort planned for McKinney. This expansive 35-acre development promises a unique blend of aquatic thrills, relaxation, and entertainment, aiming to become a premier regional destination.
Key Takeaways
- A $200 million surf and adventure resort, Cannon Beach, is under construction in McKinney, Texas.
- The resort will feature a 3-acre surf lagoon, lazy river, mineral hot springs, hotel, and various entertainment options.
- The first phase is anticipated to open by mid-2027.
- The project is a collaborative effort involving the city of McKinney, the McKinney Community Development Corporation, and the McKinney Economic Development Corporation.
- It is projected to create over 700 jobs, attract 400,000 annual visitors, and generate more than $2 billion in economic impact over two decades.
A New Aquatic Destination
Located at the northeast corner of State Highway 121 and Stacy Road, Cannon Beach is set to transform 35 acres into a vibrant water recreation hub. The resort’s centerpiece will be a 3-acre surf lagoon, complemented by a lazy river, a circuit of mineral hot springs, and a full-service hotel. Additional amenities will include a movie theater, bowling alley, skate park, and health club, offering a diverse range of activities for visitors of all ages.
Economic Impact and Community Growth
Officials anticipate that Cannon Beach will be a significant economic driver for McKinney and the surrounding North Texas region. The project is expected to create over 700 jobs and draw approximately 400,000 guests annually. Over its first 20 years of operation, the resort is projected to generate an economic impact exceeding $2 billion. This development is seen as a testament to McKinney’s growing prominence as a major center for growth and development in Collin County and the broader D-FW metroplex.
A Collaborative Vision
The realization of Cannon Beach is a joint venture between the city of McKinney, the McKinney Community Development Corporation (CDC), and the McKinney Economic Development Corporation (MEDC), in partnership with developer Cole Cannon. This collaboration aims to create a destination that not only provides recreational opportunities but also enriches the community and supports local businesses. "Families in McKinney, and visitors to our city, will soon have a place that adds more ways to relax and enjoy time together," stated George Fuller, board chair of the McKinney CDC. Developer Cole Cannon added, "In partnership with the City, we’re creating a place where families build indelible memories, visitors explore, and businesses thrive, all centered around a surf experience you won’t find anywhere else in the state."
Future Outlook
The first phase of Cannon Beach is slated for completion by mid-2027, with subsequent phases to follow. The project signifies McKinney’s continued evolution from a small suburban town to a relevant regional player, attracting significant investment and enhancing the quality of life for its residents.
