WSL Surges into 2026 Season with Expanded Global and Regional Partnerships

The World Surf League (WSL) is gearing up for its 50th anniversary World Tour season with a robust lineup of global and regional partners for the 2026 Championship Tour (CT). This announcement follows a record-breaking 2025 season, highlighting the league's growing reach and appeal to both athletes and fans worldwide.

Key Takeaways

• The WSL has secured a strong roster of global partners, including returning sponsors and new collaborators.
• Significant regional partnerships have been established across Australia, North America, and Brazil.
• The 2026 season kicks off with the Rip Curl Pro Bells Beach Presented by Bonsoy on April 1.

Global Partnerships Solidified

The WSL is proud to announce its global partners for the 2026 Championship Tour season, featuring a mix of renewed and returning brands committed to supporting professional surfing. These include YETI, I-SEA, Red Bull, Corona, TRUE SURF, SURFLINE, and Finseta.

YETI, the Official Drinkware and Coolers of the WSL, has extended its partnership, emphasizing a shared dedication to sustainability. YETI will provide hydration stations and merchandise at select events, while also supporting the WSL One Ocean initiative.

Red Bull continues its eighth year of commitment to professional surfing, with the Championship Tour remaining live on Red Bull TV. Enhancements to Red Bull Athlete Zones are planned across all CT stops, Challenger Series, and Big Wave Events.

Lexus expands its role as a title partner for the Lexus Trestles Pro and the season's final event, the Lexus Pipe Masters. Corona returns as the Official Global Beer of the WSL, focusing on fan engagement and content integration.

Regional Partnerships Boost Tour

Australia (APAC Region):
The APAC region welcomes new partners Breitling, Volley, RACV, and Backdoor. Existing partners like Rip Curl, Bonsoy, GWM, Bioglan, Stone & Wood, Hydralyte, Fatboy Bikes, mophie, Boost Mobile, and Bond University will continue their support. Government partners include Tourism WA, The Alliance, Visit Victoria, Fiji Tourism, Tahiti Tourism, and the NZ Government. eero joins as the Official Mesh WiFi Partner for WSL Australia, providing advanced connectivity at iconic locations like Bells Beach and Margaret River.

North America:
Regional partners for North America include Open Water, Sun Cruiser, 805 Beer, and Pacifico. White Claw returns to support WSL Hawai'i. Open Water, as the Official Water of WSL North America, will eliminate single-use plastic bottles and support the WSL One Ocean initiative. Sun Cruiser expands its partnership as the Official Canned Cocktail, with a significant presence at major events. Pacifico continues its long-standing sponsorship, and 805 Beer launches an original podcast series with WSL.

Brazil:
Partners in Brazil for the 2026 season include VIVO, Banco do Brasil, Globo, Corona, Natura Kaiak, Probiótica, Dr. Peanut, Red Bull, Riachuelo, Mãe Terra, and EY. The Rio de Janeiro State Government, the City of Saquarema, and the City of São Sebastião will also continue their valuable support.

Season Opener

The 2026 Championship Tour will commence with the Rip Curl Pro Bells Beach Presented By Bonsoy, scheduled from April 1 to April 11.

Sources

• World Surf League Announces Partners Ahead of 2026 Championship Tour, World Surf League.